Still, a price increase after this long is far from a huge shock. Xbox Game Pass first arrived in 2017, so an increase in 2023 would be an even longer wait, although the scope of what Game Pass is has clearly changed over time. Netflix went four years before its first notable price increase.
Still, Xbox Game Pass sticking to its price has been a big selling point, though as we can see, that’s kind of how these services start out. I would envision a giant YouTube Premium hike where they just upped the price by five full dollars a month. I would not expect a price increase of more than $1-2 for Xbox Game Pass, so maybe $12 by itself and $17 for Ultimate. Still, we can see when price increases do happen, they’re incremental, like a frog slowly boiling in water. So yes, Netflix’s price has essentially doubled in a little more than a decade, though I suppose the volume of content on the service has increased by way more than that. I guess we can use Netflix as a comparison point here, and I’ll just go with “Standard” Netflix pricing. Game Pass Ultimate, which includes Xbox Live, is $15 a month, though you can get discounts through bundles. Spencer recently confirmed that Game Pass is 10-15% of Microsoft’s gaming revenue, and is profitable, but what if…it was more profitable? Hence, a price increase. While prices have remained locked for Game Pass almost since its inception, like with all subscription services, that seems subject to change, especially with current economic conditions. As for Xbox Game Pass, that’s a different story.
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